Open position

Job Type: Regular

Time Type: Full time

Work Shift: Day (United States of America)

FLSA Status: Exempt

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.

The Marketing and Communications Director leads the development of marketing and communications strategies for assigned client(s), which may include BILH community hospital(s), BILH system departments/services, and/or clinical units, and serves as the primary interface between the Marketing & Communications Department and the executive, operational and clinical leaders of the respective client(s).

This individual is a key strategic partner in supporting the assigned client(s)’ business goals. Reporting to the Vice President of Communications, this individual supports client leadership in the development of business cases and/or related integrated marketing and communications plans that utilize a variety of channels to engage with target audiences, which may include employees, patients, prospective patients, physicians and media. The Marketing and Communications Director also convenes and collaborates with colleagues in multiple Centers of Expertise (COEs) within the BILH Marketing and Communications Department to develop and implement plan components and support routine programs.

This individual maintains a comprehensive understanding of all aspects of the client’s organizational culture, business strategy, clinical service offerings, operations, competitive landscape and financial performance, and builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to advance the client’s reputation externally and/or internally, strengthen employee engagement and (when relevant) grow patient volume.

Job Description:

Primary Responsibilities:

• Builds strategic relationships with client’s administrative and clinical leadership. Attends and actively participates in appropriate senior leadership meetings, providing consultation and guidance to inform marketing and communications priority-setting and decision-making.
• Identifies business challenges and opportunities for marketing and communications support based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, competitive positioning research and financial performance.
• Meets with clinical leadership (when relevant) and their administrative leaders to identify opportunities to support initiatives in their areas of specialty.
• Assesses local operational processes to support system-led marketing campaigns and initiatives; identifies workflow or access deficiencies and collaborates with client’s leadership to design and implement solutions to ensure client is prepared to support campaign volume.
• Develops strategic marketing and communications plans in support of client priorities, including partnering with the client and the Strategic Planning and Finance departments in the development of forecasts and business cases to ensure return on marketing and communications investments.
• Understands and develops communication priorities to engage with clinicians and staff, coordinates the development of internal communications strategies and support.
• Interfaces with subject-matter experts in the Marketing and Communications Department’s Centers of Expertise in Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's day-to-day needs and business objectives.
• Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.
• Oversees the marketing and communications teams’ timely support of client needs.
• Provides guidance and direction to activities performed by departmental staff in support of the client’s business.
• Allocates and manages budgets.
• Direct Reports: 0 / Indirect Reports: 0.

Required Qualifications:

1. Bachelor's degree in Business Administration, Marketing/Communications or other related field required. Master's degree  preferred.

2. More than 8 years related work experience required in Health care experience strongly preferred and 0-1 years supervisory/management experience required

3. Strong verbal and written communication and interpersonal relationship skills 4. Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.

Preferred Qualifications:

1. Excellent market research, analytical, and problem recognition, avoidance and resolution skills

2. Strong skills to produce results and achieve predetermined goals within budget and time constraints Has a strong understanding of system marketing and communications resources and how they are best deployed.

3. Crisis communications experience. Health care experience strongly preferred

Competencies:

Decision Making:Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Participates in decisions on overall strategy and direction of the organization.

Problem Solving:Ability to address problems that are broad, complex and abstract, often involving Medical Center-wide issues and requiring substantial creativity, resourcefulness, staff engagement, Lean diagnostic techniques, negotiation and diplomacy to develop solutions.

Independence of Action:Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources.

Written Communications: Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers.

Oral Communications: Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external customers.

Knowledge: Ability to demonstrate broad and comprehensive knowledge of theories, concepts, practices and policies with the ability to use them in complex and/or unprecedented situations across multiple functional areas.

Team Work: Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments.

Customer Service: Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner.

Social/Environmental Requirements:

1. Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work.

2.Work routine is fairly consistent, but employee needs to be able to use judgment to respond to events several times a week.

3. No substantial exposure to adverse environmental conditions

4. Health Care Status:  NHCW: No patient contact.-Health Care Worker Status may vary by department

Sensory Requirements:

Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity <3 feet, Conversation, Telephone.

Physical Requirements:

Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally

This job requires frequent sitting, Keyboard use.There may be occasional walking, standing.

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more about this requirement.

More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.

Equal Opportunity Employer/Veterans/Disabled